Are you tired of spending hours in boring meetings that suck the life out of you and your reps? Do you wish you could just focus on selling and making money instead of listening to endless presentations and updates?
If you answered yes to any of these questions, then this post is for you.
According to MarketWatch, the pandemic has caused a 252% increase in internal meetings. That’s insane! No wonder salespeople are ranting on r/sales like this: “I have spent 3hrs today in pointless company meetings. I spend 8hr - 10hrs a week in company operations and sales meetings…… it’s exhausting. Do you want me to sell or just sit around on zoom calls all day? I feel like these meetings are taking away $ from me. SO IRRITATING.”
I feel your pain! I really do. But don’t worry, there is hope. Meetings can be useful if done right. They can help you share information and ideas, align your team, and motivate your reps. The key is to find the right balance between meeting time and selling time.
Here are some guidelines that have helped me, and my team achieve that balance:
• Have one weekly team meeting that keeps the reps informed and empowered (usually on Monday). Monday is also a good day for pipeline reviews and forecasting meetings.
• Avoid company meetings and trainings during the middle of the week (Tuesday, Wednesday, and Thursday) when reps are most likely to have customer appointments. These are the golden days for selling, so don’t let anything get in the way of that.
• Use Fridays for office time and 1-on-1 meetings with the reps to provide feedback and coaching. Fridays are also great for celebrating wins, recognizing achievements, and having fun.
• When conducting business reviews, consider smaller settings that include only the relevant reps to avoid wasting time and attention. Nobody likes sitting through a long meeting that has nothing to do with them.
• Remember that meeting customers is a high-priority activity and be flexible with reps who have customer meetings conflicting with other meetings. Customers come first, always.
These are not strict rules, but they work for us. What about you? How do you manage your meeting schedule? Do you have any tips or tricks to share?
Please drop them in the comments below. 👇 And don’t forget to like and share this post if you found it helpful. 😊
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